Abstract
The aim of paper was to determine satisfaction of the relations between students and professors and assistants in the communication channel, their teaching process satisfaction, equipment, student exchange programs, practice and value elements of the education institution which are considered to be important by the end users – students. Aspect of measuring the teaching process quality and communication relations is significant because of the overall satisfaction of students which has direct reflection on the value of the Higher Education Institution (HEI). The significance of getting information from users for HEI represents meeting the needs and demands of their end users and other target groups, as much as generating the conditions for improving all teaching processes. Main outcome of the study was that the idea of marketing communication based on key information about advantages and disadvantages within the teaching process, it is possible to set up a value platform improvement in two-way communication channel and promote market value.
